Blog

August 2021 Monthly Value Program

Read on for all campaign materials, uses, and instructions.

Calendar of Activities

Click the events below to see more details. 

Marketing Materials

Step 1: Publish Useful Real Estate Info

Step 2: Send the Info to People You Know

Step 3: Share a 1-Minute Video

Step 4: Post Info on Social Media

Step 5: Follow Up with Individual Messaging

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Publish the Blog Post

The Blog Post is a 1200-1600 word article written to build your authority as a market expert and knowledgable professional in your industry.

If you have set up your AgentID Site — included in your Marketing Club membership — then the blog post has already been formatted and published for you. Click here to let us know if you don’t see it.

To use the blog post on another site, download the content below as a Microsoft Word document or copy it directly to your clipboard. Then paste the content into a new post on your site. 

See an example of how to format the post here.

We recommend using the below image as the featured image for the blog. You can download a “ready-made” version by clicking on the button that says “Download Image.” Or you can customize the image, colors, etc in Canva by clicking on “Customize Image.”

Brand the Report

The Report is like a magazine article: professionally and graphically designed to be eye-catching and informative. As such, it’s a high-value piece that your clients will covet and feel inclined to share with their friends, family, and colleagues.

You can use the Report in many ways. We recommend that you attach it as a PDF to your email about the MVP to your top clients. You can also print the Report to mail it out, to include it in marketing packets to expired listings, or to giveaway during open houses or other networking events.

The file below is a zip file containing the report in PDF, Microsoft Powerpoint, and Apple Keynote versions. The Powerpoint and Keynote versions of the Report enables you to add your logo or headshot to the “Contact Us” portion.

Instructions for editing the report here.

Send the Info to People You Know

Email a link to your new blog post to reinforce your connections’ awareness of you. The goal is to get them to click on the link to your blog post, but the email itself also shares just enough quality information that readers will get a good impression of your business expertise even if they don’t have the time to do that.

Customize the following email template with your information and blog post link. Send it from your CRM, your email marketing system, or straight from your personal email. See how to send the email in this help article.

NOTE: If this is your first time sending out an email campaign or you’re not sure that your contact will remember you, use the Reengagement Letter Email Template instead (below).

These templates could also be physical letters as well. We recommend including a printed version of the Report in lieu of trying to get your readers to visit your blog post link.

Subject: Is the Red Hot Real Estate Market Finally Cooling Off? 🥶

Hi {first_name},

Nationwide, it’s been an unusually hot summer—and we’re not just talking about the weather. 

Home prices have been driven to an all-time high as buyers compete for limited inventory. And building material costs have skyrocketed amid a shortage of labor and materials.

But will the temperature keep rising? Or is the real estate market poised for a cool down?

In our latest blog post, we provide a snapshot of today’s real estate market, where it’s going, and what it means for you.

From mortgage rates to housing supply, find out the “5 Factors That Reveal Where The Real Estate Market Is Really Headed.”[insert link to blog post]

Then reply to this email or give us a call if you have any questions or would like to schedule a free and friendly (never any obligation) consultation. We’re here to guide you through this exciting—but unprecedented—housing market!

[signature]

P.S.  Want more useful info about the real estate market and homeownership? Be sure to follow us on social media! → [insert link to your Facebook and/or Instagram pages]

Subject: My apologies…

Hi {first_name},

You deserve an apology from me.

I haven’t stayed in good contact with you (this is entirely my fault).

Recently, I’ve decided to rededicate myself to taking better care of the people I want to serve — like you!

“What does this have to do with me?” you might be asking.

Great question!

In order to better serve you, I’m going to stay in touch and work to provide you with greater value.

My first order of business is to provide you with tools, resources, and real estate tips & advice from time to time.

Here’s my first resource for you…

My latest blog post, titled 5 Factors That Reveal Where The Real Estate Market Is Really Headed [insert link to blog post]

I hope you find it useful, and I look forward to staying in touch.

[signature]

P.S. I share valuable real estate info like this all the time on my social media. I’d be honored if you would kindly take a moment to follow me.  → [insert link to your Facebook or Instagram page]

Share a 1-Minute Video

Video is one of the most favored forms of online content today, and marketers report that it’s the number one most effective way to increase brand awareness.

Use the talking points below to film a short 1-minute video introducing the MVP, then post it on social media using the “Suggested Post Copy.” 

Review this help article for more information about filming, editing, and posting your 1-minute video.

Title: What’s Really Ahead for the Real Estate Market

The weather isn’t the only thing that’s hot this summer. ☀️🌡️ The [CITY] real estate market also continues to sizzle! 🔥
 
But could we be headed for a cool down? 🥶
 
In our latest blog post, we share “5 Factors That Reveal Where The Real Estate Market Is Really Headed.”
 
Check it out to get the details and the scoop on what it means for you! ➡️ [insert link to post]
 
 
#realestate #realestateagent #homeowner #realestatemarket #marketstats #homevalues #mortgagerates #mortgage #realestatetrends #realestatetips #buyer #homebuyer #seller #housingmarket #inventory #appreciation #supply #demand
[To draw attention to your video, put on a sun hat and sunglasses and fan yourself with a printed copy of this month’s MVP report. Take off your sunglasses before speaking.]
  • “Guys, it’s been a hot summer! And I’m not just talking about the weather!”
  • “The [CITY] real estate market [is still on fire/continues to sizzle/is still heated].
  • “In fact…” [Provide some local market statistics to illustrate.]
  • “And it’s not just here in [CITY]. We’re seeing these same trends nationwide.”
  • “I’m [NAME] at [COMPANY NAME].”
  • “And in my latest report [hold up the printed report], I share five factors that reveal where the [US/Canadian] real estate market is really headed.”
  • “Click on the link to my blog post to learn more. Then message me or give me a call if you want to know what trends we’re seeing in your particular neighborhood…and what you can expect in the year ahead.”
  • “I’d love to hear from you!”

Get the Social Media Posts

Posting on social media builds your online reputation as a knowledgeable source of industry information. The more consistently you post quality info, the more the people in your market will start to recognize you as a real estate professional in their area… and eventually trust you with their business.

Facebook and Instagram are the largest social media networks today, and they are necessary components for any successful digital marketing strategy. Your clients are there, they expect you to be there, and if you’re not, it will reflect poorly on your perceived competence. 

We recommend that you post at least once a week to these platforms. Click the links below to get the graphics and captions.

US Version

Canadian Version

We recommend setting up a LinkedIn profile because the site very often ranks highly on search results for individuals, and it’s a way for prospects to evaluate your professionalism. Publishing the MVP LinkedIn article on your profile helps give prospects researching you a positive impression.

Click the link below for the LinkedIn article and post:

Pinterest boasts a large and engaged audience that could be a vibrant source of business… if you dedicate the time and energy to developing it as such.

We personally believe that your time is best spent on Facebook and Instagram first. Only after you’ve mastered those platforms should you consider adding others to your arsenal.

Click the link below for the Pinterest post and caption:

Follow Up with Personal Messages

Use these scripts to reach out to your connections and remind them that you can help them with any real estate needs they or their friends might have.

There are many ways to touch base with your network with these scripts. The Direct Message Script can be modified into a voicemail that you send directly to your contacts’ inboxes using a service like SlyDial.com, or you could film a video to send over direct message. You could use the Phone Script as such, or try modifying it into a Facebook Messenger conversation.

Hi [NAME]! I just released a blog post on the real estate market and where it’s headed. Thought you might find it interesting! ➡️ [insert link to post]

Hi [NAME]. This is [Your Name] at [Company]. I was just checking in to see how your summer is going. Have you taken any trips?

[pause for response]

That’s great! I’m doing well, also. Things are hectic, but it’s an exciting time to be a real estate agent! Have you been following the market at all?

[pause for response]

Well, if you’re interested, I just wrote a blog post about the real estate market, mortgage rates, and what’s ahead.

[pause for response]

You know, if you’re ever curious about what your home is worth in this market, I’d be happy to send you a property value assessment. I offer it as a free service to my clients and referral sources. Is that something you’d be interested in?

[pause for response]

Well, it’s great to catch up. And if you know anyone who might be interested in my market update, please let me know or pass on my information! I’d really appreciate it!