Featured Resources
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
This workbook contains sources, links for setting up review sites like Google and Realtor.com, instructions for getting "direct links" that will make posting reviews on multiple sites easier on your clients, and details about the 6-step online review generation system discussed in this Member Training.
Review the Member Training: 5-Star Online Review Generation System
Use this step-by-step plan to connect with local business owners and service professionals in your area to grow your database and lead opportunities. Included in this zip file are the following resources:
- Database Accelerator Checklist
- Introduction Letter & Phone Script (to prospect to your local biz owners)
- Meeting Agenda
- Featured Business Email (to promote them to your database)
- Follow Up Email Template
Part checklist, part template, this resource will help you setup to create effective and edit-free videos to boost your social media presence. Includes templates to film "About Me," "Tips & Advice," and "Listings & Open House" videos.
Download this document for access and instructions for all the resources mentioned in the Member Training titled "15 Templates, Tools, & Quick Hits to Boost Your Production."
Use this checklist to learn how to setup and configure your YouTube channel, as well as get ideas of ways to create engaging content that will intrigue your audience and grow your real estate business.
Send an email to your database offering your customized Property Marketing Plan. This provides value to your connections, offers an easy tool to get more referrals, and finds people near you who are thinking of moving.
Learn what to post on social media to help you look good to new leads and stay top of mind with past connections. Includes a calendar template to help you plan out your posts. Zip file of Keynote, Powerpoint, and PDF formats.
Get the details of online open houses, Lazy Listing Tours, walkthrough video tours, and video chats. You'll learn when to use which strategy and what equipment you'll need for each.
Give this guide to your home sellers so they can help you create professional-quality video marketing collateral for their home.
Branding
A detailed rubric for grading your online presence.
Guest speaker Sue B. Zimmerman's strategies to get more followers and buyers from Instagram, while becoming a go-to-authority in your niche.
This resource walks you through how to set up and use your LinkedIn to get more leads and referrals, as taught by LinkedIn expert Ted Prodromou.
Using this worksheet, fill out your answers to the questions of the 7 Steps before you build your next marketing campaign. We’ve included example answers to get you started in the right direction.
One of the hardest things to do is write a professional bio. Follow this easy 10-step process to craft a bio that makes a great impression on people searching for you online.
A business mixer event is a great way to network with the people in your community who are more likely to buy and sell real estate at higher price points and also to know more people who are likely to do so. Use this project plan to put together a great event to hobknob with these kinds of people.
Keep your sellers abreast of all your marketing activities for their home to show them how much work you put in to get your commission. This template is fully brandable and customizable for each client.
Quickly review the information from this call using the slides from the presentation. This deck also contains the 7 questions you need to ask yourself to craft your brand message.
Edit this high-impact marketing piece with your market statistics and company information to start attracting seller leads. Host it on your website or a landing page and include a link to the customized version in your email marketing to prospects to demonstrate your value.
As a real estate agent, you provide many valuable services to home buyers. Summarize and promote them to get buyer leads using this graphic on your website, in a social media post or ad, or in your email marketing.
Evernote for Real Estate
This step-by-step guide will take you through the fundamentals of Evernote, getting you acquainted with the functions of the app and our system for using it for real estate. This guide also describes how to use each of our Evernote Templates.
The more you use Evernote, the better you will get at it, and the more you'll realize that it has a ton of powerful uses beyond just the real estate transaction. Check out this manual for our suggestions and instructions for the most impactful uses of Evernote in your daily life.
Facebook Marketing
Learn what to post on social media to help you look good to new leads and stay top of mind with past connections. Includes a calendar template to help you plan out your posts. Zip file of Keynote, Powerpoint, and PDF formats.
If you’ve ever tried Facebook and wondered why you didn’t get results, it’s likely you were missing parts of a strategy. This blueprint shows you our own strategy and process for using FB to cultivate customers and leads.
In this guide, learn how to create your Facebook Business Manager account, add business pages and other assets, and navigate the new access portal.
Facebook Lead Ads are incredibly useful tools, but managing the leads that come in can be a bit confusing. Instead, follow this checklist to easily see all your leads in one place by connecting your Facebook Lead Ads to Google Sheets using Zapier.
Follow this checklist to successfully promote your Market Update Landing Pages on Facebook. The guide gives you copy for a free post to your business page as well as instructions for running paid ads.
Running a Facebook ad isn't a one-and-done kind of deal. To be really successful, you need to analyze the results of your ads after they run for a time. Learn in this checklist how to analyze your ads for effectiveness and then make ad variations (called split tests) to improve results.
One of the more advanced Facebook advertising techniques involves using a Facebook Pixel. Use this checklist to learn how to create the pixel, install it on your website, and create custom audiences to retarget your website traffic with new Facebook ads.
A guide for how to setup and optimize a Facebook Business Page for real estate.
Using this worksheet, fill out your answers to the questions of the 7 Steps before you build your next marketing campaign. We’ve included example answers to get you started in the right direction.
You can upload your database to Facebook in order to more effectively market to the people you already know. Find out how and also see an example of a type of ad campaign we recommend running to that audience.
Getting Organized
Our tax firm put together this Stimulus Cheat Sheet for their clients. As of this post, independent contractors can start applying April 10, 2020.
Get the worksheet to guide you through the 2019 Business Goal Setting Challenge. Downloads as a zip file, contains both Pages and Word versions of the worksheet.
Facebook Lead Ads are incredibly useful tools, but managing the leads that come in can be a bit confusing. Instead, follow this checklist to easily see all your leads in one place by connecting your Facebook Lead Ads to Google Sheets using Zapier.
This chart shows a basic feature comparison for a short list of CRM products we’ve either tested, used, or received a qualified recommendation.
Figure out your production goals for the upcoming year with this template. Make sure to reference the sample to ensure you've set it up correctly! Also, watch the following training:
Take the guesswork out of posting quality information to your Facebook properties by following the instructions in this template, which helps you schedule out up to months of content at a time! Zip file of Keynote, Powerpoint, and PDF formats.
Having a blog is a good idea for your real estate business, but doing it yourself may not be the right decision for you. In that case, consider hiring a freelance writer to do the job. Check out this sample job description that we used to find a blog writer for GoodLife Realty, then use the template to write your own.
Having a blog is a good idea for your real estate business, but doing it yourself may not be the right decision for you. In that case, consider hiring a freelance writer to do the job. Check out this sample job description that we used to find a blog writer for GoodLife Realty, then use the template to write your own.
Having a blog is a good idea for your real estate business, but doing it yourself may not be the right decision for you. In that case, consider hiring a freelance writer to do the job. Check out this sample job description that we used to find a blog writer for GoodLife Realty, then use the template to write your own.
Use this blog editorial calendar resource to help you plan out what posts you want to publish to your blog and when. The sample gives you a few ideas to get started, as well as detailed descriptions in case you'd like to outsource the writing of these posts. The template portion gives you space to replicate the sample with your own topics and descriptions.
Landing Pages
Follow this checklist to successfully promote your Market Update Landing Pages on Facebook. The guide gives you copy for a free post to your business page as well as instructions for running paid ads.
Use this visual checklist to create as many Market Update Landing Pages as you need.
Quickly review the information from this call using the slides from the presentation. This deck also includes sample text you can use for various landing pages.
Edit our copy and create a landing page designed to convert online seller leads who are interested in finding out the value of their home.
Since creating this resource, we have released the AgentID Sites, which have a landing page template for home value estimates. Check out the AgentID Sites 101 course for more information.
As a real estate agent, you provide many valuable services to home buyers. Summarize and promote them to get buyer leads using this landing page example and copy.
Also consider using the AgentID Site's Free Form Landing Page for this.
Edit our copy and create a landing page designed to convert online buyer leads.
Also consider using the AgentID Site's Free Form Landing Page for this.
Learn how to use Google's Keyword Planner Tool to help you determine what keywords you should aim to include on your landing pages.
Lead Generation
Use this step-by-step plan to connect with local business owners and service professionals in your area to grow your database and lead opportunities. Included in this zip file are the following resources:
- Database Accelerator Checklist
- Introduction Letter & Phone Script (to prospect to your local biz owners)
- Meeting Agenda
- Featured Business Email (to promote them to your database)
- Follow Up Email Template
Fill your pipeline with leads, listings, and clients while dominating discount brokers & the competition.
Once you've mastered the basics, take your implementation of the MVP to the next level with this checklist of ideas.
This resource walks you through how to set up and use your LinkedIn to get more leads and referrals, as taught by LinkedIn expert Ted Prodromou.
See the four stages of generating real estate leads using Google Ads with this visual blueprint.
Turn your network of relationships (clients, contacts & people you know) into door-stomping advocates by giving them the tools to refer you to the people they know.
100 people you can turn into fans, advocates, human-billboards to build up your presence in your local marketplace. Includes a script for scheduling meetings with these professionals as well as a meeting template.
Been quiet in your prospecting lately? Reach out to your database with this Reengagement Letter Email, which reminds your network that you're in business and encourages them to send referrals your way.
The Move Up Buyer Program is an incentive for people to sell AND buy with us, and it makes for an interesting offer to your database. Use this email template to reach out to the people you know are homeowners who might be thinking of making a move.
The Inner Circle Campaign is a way for you to develop your professional network of service providers, exchanging referrals and mutually providing benefits for each parties' clients. Use this example as a template to notify your clients and contacts of a new addition to your professional network.
Marketing with Online Video
Get the details of online open houses, Lazy Listing Tours, walkthrough video tours, and video chats. You'll learn when to use which strategy and what equipment you'll need for each.
Give this guide to your home sellers so they can help you create professional-quality video marketing collateral for their home.
The supporting script to make an outstanding market update video for January 2020.
The supporting graphics that will help you make an outstanding market update video to keep your clients and leads in the know in 2020.
Follow this checklist to learn how to setup a Google Ads campaign to promote your YouTube videos.
Marketing Club Member Mary Anglin is killing it on YouTube. Follow her script template to make sure each one of your videos is as engaging as hers and showcases your market expertise!
Use this template to help storyboard your next video. Downloads as a zip file and also includes a completed sample.
Follow this checklist to successfully promote your Market Update Landing Pages on Facebook. The guide gives you copy for a free post to your business page as well as instructions for running paid ads.
Using this worksheet, fill out your answers to the questions of the 7 Steps before you build your next marketing campaign. We’ve included example answers to get you started in the right direction.
Before you implement a new marketing piece, evaluate it using this worksheet, which is designed to help you suss out any weaknesses and provide you the opportunity to strengthen your campaign.
Online Reviews
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
This workbook contains sources, links for setting up review sites like Google and Realtor.com, instructions for getting "direct links" that will make posting reviews on multiple sites easier on your clients, and details about the 6-step online review generation system discussed in this Member Training.
Review the Member Training: 5-Star Online Review Generation System
Learn why you should have testimonials on LinkedIn and who to ask for them. The guide also has training on proper LinkedIn etiquette and how to request recommendations right from the website.
Learn how to claim your Yelp Business page to start collecting your client's reviews. The guide also has training on how to set expectations for a 5-Star review, instructions to give your clients for writing a review, and tips on what to do when you don't have any reviews or need to respond to a negative one.
Learn how to create a Google My Business account to boost your online presence and to start collecting your client's reviews. The guide also has training on how to set expectations for a 5-Star review, instructions to give your clients for writing a review, and tips on what to do when you don't have any reviews or need to respond to a negative one.
Use these email templates to request reviews and testimonials from your past clients. We've written every word intentionally to make sure you get the most 5-star reviews possible!
Open Houses
Get the details of online open houses, Lazy Listing Tours, walkthrough video tours, and video chats. You'll learn when to use which strategy and what equipment you'll need for each.
Review this visual checklist for a step-by-step guide on how to add open house information to your property landing pages on your AgentID Site.
Make sure you get every little detail right before holding a home open to make the best impression on your potential leads.
Download this Pricing Sheet to get the specs for the order of our Open House Signs. Make sure to also download the PDF and ESP versions of our two-sided signs for Saturday and Sunday open houses.
Download this zip file to get the PDF and ESP versions of our two-sided signs for Sunday open houses. Make sure to also download the Saturday open houses sign template and the Pricing Sheet to get the specs for the order.
Download this zip file to get the PDF and ESP versions of our two-sided signs for Saturday open houses. Make sure to also download the Sunday open houses sign template and the Pricing Sheet to get the specs for the order.
Property Promotion and Marketing
Get the details of online open houses, Lazy Listing Tours, walkthrough video tours, and video chats. You'll learn when to use which strategy and what equipment you'll need for each.
Give this guide to your home sellers so they can help you create professional-quality video marketing collateral for their home.
Demonstrate your marketing expertise with this detailed property marketing plan that also serves as a checklist to a successful Just Listed campaign.
The 3Ps are "Preparation, Price, and Promotion." These are the three most important factors to selling a home faster and for more money in a competitive market. Use these scripts to film an educational video series on how you work with the 3Ps to effectively sell homes in your area.
Using this worksheet, fill out your answers to the questions of the 7 Steps before you build your next marketing campaign. We’ve included example answers to get you started in the right direction.
Garry uses this template to show interested buyers and sellers what kind of activity is going on in a certain area. Customize it for your local market with your own brand, logo, and contact information.
Real Estate Blogging
Using this worksheet, fill out your answers to the questions of the 7 Steps before you build your next marketing campaign. We’ve included example answers to get you started in the right direction.
One of the hardest things to do is write a professional bio. Follow this easy 10-step process to craft a bio that makes a great impression on people searching for you online.
These 24 Power Words greatly increase the power of your headlines. Check out our samples to get inspired on how to use them in your own copywriting.
The headline is the most important part of anything you send to your network because it's what determines if your message gets read! Make sure your headlines are as killer as possible with this checklist.
Having a blog is a good idea for your real estate business, but doing it yourself may not be the right decision for you. In that case, consider hiring a freelance writer to do the job. Check out this sample job description that we used to find a blog writer for GoodLife Realty, then use the template to write your own.
Having a blog is a good idea for your real estate business, but doing it yourself may not be the right decision for you. In that case, consider hiring a freelance writer to do the job. Check out this sample job description that we used to find a blog writer for GoodLife Realty, then use the template to write your own.
Having a blog is a good idea for your real estate business, but doing it yourself may not be the right decision for you. In that case, consider hiring a freelance writer to do the job. Check out this sample job description that we used to find a blog writer for GoodLife Realty, then use the template to write your own.
Need inspiration for your real estate blog? Give one of these topic ideas a try.
Use this blog editorial calendar resource to help you plan out what posts you want to publish to your blog and when. The sample gives you a few ideas to get started, as well as detailed descriptions in case you'd like to outsource the writing of these posts. The template portion gives you space to replicate the sample with your own topics and descriptions.
Use this blog editorial calendar resource to help you plan out what posts you want to publish to your blog and when. The sample gives you a few ideas to get started, as well as detailed descriptions in case you'd like to outsource the writing of these posts. The template portion gives you space to replicate the sample with your own topics and descriptions.
Real Estate Sales Tips
Provide value to your leads with professional recommendations via text with this scripts from long-time Club member Jay Swearingen.
Review the December 16, 2020 Member Training Session for context on how to use these text message scripts.
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
This workbook contains sources, links for setting up review sites like Google and Realtor.com, instructions for getting "direct links" that will make posting reviews on multiple sites easier on your clients, and details about the 6-step online review generation system discussed in this Member Training.
Review the Member Training: 5-Star Online Review Generation System
Refer to this list of books written on the subject of negotiation to continue to build your skills.
Set the right expectations for communication between you and your client during your very first Initial Consultation. Get our template to standardize your phone calls and make sure you get all the info you need, every time. Also includes an example.
Use the questions on this worksheet to evaluate to make sure you're sending your referrals to the best choice of agent.
Social research refers to the process of looking your client up online to develop some context for who they are and what matters to them. Download this checklist for a guide on what to look for.
This resource includes two script templates: one for after you send out an item of value like the Monthly Digital Marketing Campaigns, and another for when your client is about to close on a transaction.
Technology Recommendations
This chart shows a basic feature comparison for a short list of CRM products we’ve either tested, used, or received a qualified recommendation.
Follow this checklist to see how to switch over your GoDaddy DNS to start pointing at your AgentID Site.
This resource covers two major components of database management – what kind of data you should be tracking in your CRM, and the process for keeping in contact with your clients and prospects.
Using Your AgentID Site
Free Form Landing Pages are the newest type of landing page available through your AgentID Site. They give you the flexibility to write your own offer and add your own images. Download this guide to see how they work.
Learn how to quickly edit an existing blog post on your AgentID Site with this visual checklist.
Having links to other listings on your AgentID Site Property Landing Pages will increase the amount of time your visitors spend on your site, as well as give them a better experience. See how to activate related listings in this checklist.
Review this visual checklist for a step-by-step guide on how to add open house information to your property landing pages on your AgentID Site.
Use this visual checklist to create as many Market Update Landing Pages as you need.
Working with Builders
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
Set the right expectations for communication between you and your client during your very first Initial Consultation. Get our template to standardize your phone calls and make sure you get all the info you need, every time. Also includes an example.
Review a sample of a finished Builder Presentation Kit as you develop your own. Downloads as a zip file with versions for Apple Keynote and Microsoft Powerpoint.
See also: Builder Presentation Templates
Customize this template to effectively sell your services to and develop long-lasting, lucrative relationships with builders and developers. Downloads as a zip file with versions for Apple Keynote and Microsoft Powerpoint.
See also: Builder Presentation Samples
Working with Buyers
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
Get the details of online open houses, Lazy Listing Tours, walkthrough video tours, and video chats. You'll learn when to use which strategy and what equipment you'll need for each.
Organize your property tour using this template so that you have all addresses and contact information easily at hand.
Use the Seller Priorities Questionnaire Template to discover the sellers' priorities to craft the best buying offer possible.
Use this template to help your buyers calculate how much they stand to lose if they wait to buy their next home. Ask your board for local appreciation rates.
Set the right expectations for communication between you and your client during your very first Initial Consultation. Get our template to standardize your phone calls and make sure you get all the info you need, every time. Also includes an example.
Edit this customizable worksheet to use in convincing sellers to meet with you now rather than later. It illustrates how waiting to move can hurt their net on the sale of their home. Contains Word, Pages, and PDF versions of the worksheet.
This resource includes two script templates: one for after you send out an item of value like the Monthly Digital Marketing Campaigns, and another for when your client is about to close on a transaction.
Educate your buyer clients with this professional digital presentation that is completely customizable for your business and individual customer. Zip file that includes both PowerPoint and Keynote formats.
This checklist demonstrates how we set up a search in our MLS, and it should help you make one in your own MLS. We've also included an email template for you to use when sending your saved MLS search to your clients.
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Working with Expired Listings
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
Set the right expectations for communication between you and your client during your very first Initial Consultation. Get our template to standardize your phone calls and make sure you get all the info you need, every time. Also includes an example.
A marketing piece demonstrating your value to expired listing homeowners.
This resource covers our scripts for prospecting to FSBOs and for following up with your network after you send them an item of value, such as a monthly newsletter.
It also includes our script for following up with expired listing owners after you drop off the "My Home Didn't Sell, Now What?" guide. This process is described in the Marketing Club Session titled Updated Expired Listing Campaign Strategy.
Quickly review the information from this call using the slides from the presentation. This deck also contains the 7-step process outline, phone scripts, and sticky note template you'll need to prospect to and convert expired listings like we do at GoodLife Realty.
As part of our updated Expired Listing Campaign process, we drop off a physical packet of information. Include this cover letter to introduce yourself and prep your sellers for what they can expect from you.
Learn more in the July 22, 2015 Marketing Club Session.
Personalize and brand everything from the cover image to the contact information in this template of the "My Home Didn't Sell, Now What?" guide, designed to hit home with sellers of expired listings.
Use this email sequence -- which comes complete with a timeline of when to send each message -- to stay top of mind with your expired listing sellers.
An easy way to personalize your emails is to have a different initial response for each avenue from which you get leads. Check out our starter pack for emails to send right away to leads gained from Home Value Campaigns, Expired Listings, and FSBOs.
In GoodLife Realty's original process for prospecting to expired listings, we filmed a 10-part video series. Review samples of these videos from the June 18, 2014 Marketing Club Session, and download these scripts to modify and make your own.
Working with FSBOs
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
Set the right expectations for communication between you and your client during your very first Initial Consultation. Get our template to standardize your phone calls and make sure you get all the info you need, every time. Also includes an example.
This resource covers our scripts for prospecting to FSBOs and for following up with your network after you send them an item of value, such as a monthly newsletter.
It also includes our script for following up with expired listing owners after you drop off the "My Home Didn't Sell, Now What?" guide. This process is described in the Marketing Club Session titled Updated Expired Listing Campaign Strategy.
An easy way to personalize your emails is to have a different initial response for each avenue from which you get leads. Check out our starter pack for emails to send right away to leads gained from Home Value Campaigns, Expired Listings, and FSBOs.
Use this spreadsheet to determine your ongoing Listing Price to Sale / Closing Price ratios over time. The template is blank, and the Rolling Averages Tracker - Sample is filled out with information to show you what a completed spreadsheet will look like.
Use this spreadsheet to track a variety of important market statistics, as well as interpret them visually in easy-to-read graphs. The template is blank, and the Master Market Spreadsheet - Sample is filled out with information to show you what a completed spreadsheet will look like.
Use this spreadsheet to track a variety of important market statistics, as well as interpret them visually in easy-to-read graphs. The Master Market Spreadsheet - Template is blank, and this sample is filled out with information to show you what a completed spreadsheet will look like.
Use this spreadsheet to determine your ongoing Listing Price to Sale / Closing Price ratios over time. The Rolling Averages Tracker - Template is blank, and this sample is filled out with information to show you what a completed spreadsheet will look like.
Working with Investors
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
Set the right expectations for communication between you and your client during your very first Initial Consultation. Get our template to standardize your phone calls and make sure you get all the info you need, every time. Also includes an example.
Help your clients determine the potential return on investment on properties they’re interesting in purchasing for cash flow. This template is brandable and includes sample data so you can see a worked out example.
Educating your clients on real estate investing is a new point of value you can provide them. Discover how we communicated this offer to our audience at GoodLife Luxury and get the resources to create your own campaign.
See a sample lease agreement that Garry uses with his own tenants here in Austin.
Working with Sellers
Also called the "Seller Homework Template." Increase your chances of getting a signed listing agreement at your next appointment by engaging and educating your seller before even showing up at the house. Have them fill out this short homework packet to impress them and develop an amazing marketing narrative to sell their home.
Leave a lasting impression on your seller clients with this professional digital presentation that is completely customizable for your business and individual customer.
Review the Using Real Estate Market Stats Marketing Club Session to learn how to edit the List to Sale slide.
Every contact you have with a potential customer is a step to turning them into a real client. Take the guesswork out of nurturing your seller prospects with this professional email sequence designed to get your readers to reach back out to you.
Edit this high-impact marketing piece with your market statistics and company information to start attracting seller leads. Host it on your website or a landing page and include a link to the customized version in your email marketing to prospects to demonstrate your value.
This project checklist outlines the tasks for collecting and distributing your market statistics. Follow it to make sure you're getting every opportunity to share your knowledge with the people who want to listen, such as your buyer clients, since buyer clients are most interested in what’s going on in the market.
Use this spreadsheet to calculate the difference in projected sales price between you and your local competition, factoring in commission and your list to sale ratios. This is a great objection handling tool to overcome the common question "Will you discount your commission?"
Since our digital marketing strategy has evolved and become the focal point of our conversation with sellers, we needed to edit our Digital Listing Presentation to include more information about it. If you have downloaded our DLP template before or if you've created your own, you can add these three slides to it to show your sellers what all you'll do to market their home.
Send out this email template after you schedule your listing appointment to immediately engage your potential seller.
Learn more about the old and new 3Ps and how to explain their importance to your seller clients.
Edit our copy and create a landing page designed to convert online seller leads who are interested in finding out the value of their home.
Since creating this resource, we have released the AgentID Sites, which have a landing page template for home value estimates. Check out the AgentID Sites 101 course for more information.
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YouTube Marketing
Use this checklist to learn how to setup and configure your YouTube channel, as well as get ideas of ways to create engaging content that will intrigue your audience and grow your real estate business.
Follow this checklist to learn how to setup a Google Ads campaign to promote your YouTube videos.
Marketing Club Member Mary Anglin is killing it on YouTube. Follow her script template to make sure each one of your videos is as engaging as hers and showcases your market expertise!
See the four stages of generating real estate leads using Google Ads with this visual blueprint.
Quickly review the information from this call using the slides from the presentation.
Quickly review the information from this call using the slides from the presentation.
Resource Type - Checklist
Learn how to setup your Instagram business account with this guide.
You can upload your database to Facebook in order to more effectively market to the people you already know. Find out how and also see an example of a type of ad campaign we recommend running to that audience.
Free Form Landing Pages are the newest type of landing page available through your AgentID Site. They give you the flexibility to write your own offer and add your own images. Download this guide to see how they work.
Learn how to quickly edit an existing blog post on your AgentID Site with this visual checklist.
Download this checklist to remind yourself of all the steps to take when you’re first getting started creating market statistics updates videos. This can be applied to any video you plan on creating.
Having links to other listings on your AgentID Site Property Landing Pages will increase the amount of time your visitors spend on your site, as well as give them a better experience. See how to activate related listings in this checklist.
Review this visual checklist for a step-by-step guide on how to add open house information to your property landing pages on your AgentID Site.
Follow these steps to ensure that you've 100% completed your LinkedIn profile.
Make sure you get every little detail right before holding a home open to make the best impression on your potential leads.
This checklist demonstrates how we set up a search in our MLS, and it should help you make one in your own MLS. We've also included an email template for you to use when sending your saved MLS search to your clients.
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Resource Type - Session Recaps
A PDF version of the recap email sent to members following the October 16, 2019 Member Training.
A PDF version of the recap email sent to members following the November 6, 2019 Member Training.
A PDF version of the recap email sent to members following the July 17, 2019 Member Training.
A PDF version of the recap email sent to members following the September 19, 2019 Member Training.
A PDF version of the recap email sent to members following the July 3, 2019 Member Training.
A PDF version of the recap email sent to members following the August 21, 2019 Member Training.
A PDF version of the recap email sent to members following the October 3, 2019 Member Training.
A PDF version of the recap email sent to members following the June 19, 2019 Member Training.
A PDF version of the recap email sent to members following the September 4, 2019 Member Training.
A PDF version of the recap email sent to members following the August 7, 2019 Member Training.
Resource Type - Email Template
As part of our updated Expired Listing Campaign process, we drop off a physical packet of information. Include this cover letter to introduce yourself and prep your sellers for what they can expect from you.
Learn more in the July 22, 2015 Marketing Club Session.
Use this email sequence -- which comes complete with a timeline of when to send each message -- to stay top of mind with your expired listing sellers.
An easy way to personalize your emails is to have a different initial response for each avenue from which you get leads. Check out our starter pack for emails to send right away to leads gained from Home Value Campaigns, Expired Listings, and FSBOs.
Every contact you have with a potential customer is a step to turning them into a real client. Take the guesswork out of nurturing your seller prospects with this professional email sequence designed to get your readers to reach back out to you.
Use this new buyer email sequence to stay in contact with your buyer leads after they submit their information to you online. These messages on this timeline will ensure that you get a call back!
Send out this email template after you schedule your listing appointment to immediately engage your potential seller.
Once you have the contact information for an online seller lead, you need to carefully nurture them. Use this professionally written sequence of emails to stay top of mind. Based off training from the February 11, 2015 Marketing Club Session titled "Converting Online Leads - Seller Edition."
Use these email templates to request reviews and testimonials from your past clients. We've written every word intentionally to make sure you get the most 5-star reviews possible!
Converting online leads is a delicate process. Use the email templates and process outlined in this resource to ensure that you turn those online buyer leads into commissions.
Students of the Real Estate Negotiation Institute used these exact buyer offer letters to help put their clients ahead of the pack in multiple offer situations. Use them as templates for your next offer letter.
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Resource Type - Manual
This workbook contains sources, links for setting up review sites like Google and Realtor.com, instructions for getting "direct links" that will make posting reviews on multiple sites easier on your clients, and details about the 6-step online review generation system discussed in this Member Training.
Review the Member Training: 5-Star Online Review Generation System
Our tax firm put together this Stimulus Cheat Sheet for their clients. As of this post, independent contractors can start applying April 10, 2020.
Refer to this list of books written on the subject of negotiation to continue to build your skills.
Guest speaker Sue B. Zimmerman's strategies to get more followers and buyers from Instagram, while becoming a go-to-authority in your niche.
This resource walks you through how to set up and use your LinkedIn to get more leads and referrals, as taught by LinkedIn expert Ted Prodromou.
See the four stages of generating real estate leads using Google Ads with this visual blueprint.
Download this workbook for notes on the October 17, 2018 Marketing Club Session.
We’re giving you a chance to appear on The Paperless Agent’s own blog! Tell us how your experience with The Paperless Agent training has changed your business for the opportunity to get some good Google-juice and also more traffic to your website! Follow these guidelines to submit your case study.
Take your marketing campaigns to the next level with a little bit of personalized help from our very own digital marketing expert, Chris Scott. He’ll take a deep-dive into a marketing campaign of your choice and tell you how to optimize it for your audience so that you can start achieving your objectives faster and at a lower cost per click. Enter to win this consultation, valued at over $4000, by following these instructions.
Running a Facebook ad isn't a one-and-done kind of deal. To be really successful, you need to analyze the results of your ads after they run for a time. Learn in this checklist how to analyze your ads for effectiveness and then make ad variations (called split tests) to improve results.
Resource Type - Script
Provide value to your leads with professional recommendations via text with this scripts from long-time Club member Jay Swearingen.
Review the December 16, 2020 Member Training Session for context on how to use these text message scripts.
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
Use this step-by-step plan to connect with local business owners and service professionals in your area to grow your database and lead opportunities. Included in this zip file are the following resources:
- Database Accelerator Checklist
- Introduction Letter & Phone Script (to prospect to your local biz owners)
- Meeting Agenda
- Featured Business Email (to promote them to your database)
- Follow Up Email Template
The supporting script to make an outstanding market update video for January 2020.
Film a video to educate your leads and clients about working with iBuyers and promote it on your preferred social media channels.
The 3Ps are "Preparation, Price, and Promotion." These are the three most important factors to selling a home faster and for more money in a competitive market. Use these scripts to film an educational video series on how you work with the 3Ps to effectively sell homes in your area.
Marketing Club Member Mary Anglin is killing it on YouTube. Follow her script template to make sure each one of your videos is as engaging as hers and showcases your market expertise!
This resource includes two script templates: one for after you send out an item of value like the Monthly Digital Marketing Campaigns, and another for when your client is about to close on a transaction.
This resource includes two scripts for following up with online leads, one for immediately after you connect with them, and another for a secondary follow up. Each script has a version for a live phone call, a voicemail, and a text message.
This resource covers our scripts for prospecting to FSBOs and for following up with your network after you send them an item of value, such as a monthly newsletter.
It also includes our script for following up with expired listing owners after you drop off the "My Home Didn't Sell, Now What?" guide. This process is described in the Marketing Club Session titled Updated Expired Listing Campaign Strategy.
Resource Type - Slide Deck
Quickly review the information from this call using the slides from the presentation.
Quickly review the information from this call using the slides from the presentation.
Quickly review the information from this call using the slides from the presentation.
Quickly review the information from this call using the slides from the presentation. Includes links to reliable news resources for updates during this time.
Quickly review the information from this call using the slides from the presentation. Includes links to example videos!
Quickly review the information from this call using the slides from the presentation.
Quickly review the information from this call using the slides from the presentation.
Quickly review the information from this call using the slides from the presentation.
Quickly review the information from this call using the slides from the presentation.
Quickly review the main points of this Member Training with the slides from the presentation.
Resource Type - Template
Email templates to ask for reviews from recent and past clients, as well as a text reminder script, and templates for responding to positive and negative reviews online.
Review the Member Training: 5-Star Online Review Generation System
Learn what to post on social media to help you look good to new leads and stay top of mind with past connections. Includes a calendar template to help you plan out your posts. Zip file of Keynote, Powerpoint, and PDF formats.
Demonstrate your marketing expertise with this detailed property marketing plan that also serves as a checklist to a successful Just Listed campaign.
Organize your property tour using this template so that you have all addresses and contact information easily at hand.
Use the Seller Priorities Questionnaire Template to discover the sellers' priorities to craft the best buying offer possible.
Set the right expectations for communication between you and your client during your very first Initial Consultation. Get our template to standardize your phone calls and make sure you get all the info you need, every time. Also includes an example.
Add this slide to your listing presentation to introduce to your potential sellers how you can represent them to iBuyers. Powerpoint and Keynote formats.
Bonus marketing material for the October 2019 Monthly Value Program on the topic of “Everything You Need to Know About iBuyers and the 'Instant Cash Offer'." Zip file of Powerpoint and Keynote formats of the post card template.
Turn your network of relationships (clients, contacts & people you know) into door-stomping advocates by giving them the tools to refer you to the people they know.
100 people you can turn into fans, advocates, human-billboards to build up your presence in your local marketplace. Includes a script for scheduling meetings with these professionals as well as a meeting template.
Resource Type - Worksheet
A detailed rubric for grading your online presence.
Get the worksheet to guide you through the 2019 Business Goal Setting Challenge. Downloads as a zip file, contains both Pages and Word versions of the worksheet.
Use the questions on this worksheet to evaluate to make sure you're sending your referrals to the best choice of agent.
Edit this customizable worksheet to use in convincing sellers to meet with you now rather than later. It illustrates how waiting to move can hurt their net on the sale of their home. Contains Word, Pages, and PDF versions of the worksheet.
Using this worksheet, fill out your answers to the questions of the 7 Steps before you build your next marketing campaign. We’ve included example answers to get you started in the right direction.
Before you implement a new marketing piece, evaluate it using this worksheet, which is designed to help you suss out any weaknesses and provide you the opportunity to strengthen your campaign.
Figure out your production goals for the upcoming year with this template. Make sure to reference the sample to ensure you've set it up correctly! Also, watch the following training:
A strong LinkedIn profile tells prospective clients that you are professional and accomplished. Use this worksheet to figure out what you should include on it.
See also: All-Star LinkedIn Profile Checklist.
Edit this customizable worksheet to use in convincing sellers to meet with you now rather than later. It illustrates how waiting to move can hurt their net on the sale of their home.